---
title: "The Law of Familiarity: How to gain brand credibility & ROI with PR"
description: Gain brand credibility & maximize ROI of public relations with The Law of Familiarity eBook. Learn to grow revenue & credibility without driving up costs.
---

![JOTO_LOGO_WHITE-3-3](https://info.jotopr.com/hubfs/JOTO%20Logos/JOTO_LOGO_WHITE-3-3.png "JOTO_LOGO_WHITE-3-3")

### [ABOUT US](https://jotopr.com/about-joto-pr/?hsLang=en)   [CASE STUDIES](https://jotopr.com/case-studies/?hsLang=en)   [BLOG](https://jotopr.com/anti-pr-blog/?hsLang=en)

# The Law of Familiarity

### Advertising's Relationship to GDP Could Be Your Next Big Tip

 

Starting a business is a feat in itself but keeping a business top-of-mind in your industry requires consistent brand messaging to keep the dialogue going between your business and your target audience.  
Don’t stress.

In response to these dilemmas, we created “The Law of Familiarity” eBook. Where failure is not an option, your company needs to wisely invest its resources to earn consumer trust, loyalty, and word-of-mouth credibility.

In this eBook, you will learn:

- How to harness the Law of Familiarity to measurably grow revenue
- Steps to gain brand credibility without driving up Client Acquisition Cost
- The cost of Good Buzz and your options to get the level of buzz you need while getting measurable ROI from PR

Get the eBook and start ramping up your BUZZ strategy today!

### Download Your Copy of  *The Law of Familiarity*

## Who is JOTO PR?

We’re tired of PR hype that doesn’t deliver real results. We measurably impact our customer's revenue, using a proven formula to calculate how much press you need to turn the tide of public opinion and become the well-known brand in your space.

Our team comes from crisis management, where time is not a luxury. Our approach is rooted in math and science, so it’s hyper-focused on setting measurable goals and achieving results. That means you get real, quantifiable ROI for PR. 

 

## Client Testimonials

*"JoTo PR has made sure the world knows about InfoBionic, and now we are telling the world that we are indeed the very best choice for remote cardiac monitoring."*

Karen Jimenez, 

Senior Director of Marketing, InfoBionic

*"With JoTo PR’s Anti-PR Strategy, we’ve gotten media exposure that increased our website traffic by 266% in 8 months."*

Heather Gonzalez, 

Vice President of Global Communications and Strategic Alliances of Technologent

*"JoTo PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve. "*

Cleveland Brown, Founder & CEO Payscout, Inc.

## OUR SERVICES

[Research & Plan](https://jotopr.com/research-planning/?hsLang=en)

Get smart market research and a strategic communications plan for measurable ROI

[Publicity & PR](https://jotopr.com/publicity-pr/?hsLang=en)

The right media exposure to gain brand credibility & turn the tide of public opinion

[Social Media](https://jotopr.com/publicity-pr/?hsLang=en)

Obtain social proof by leveraging your publicity and PR to add third-party validation 

<https://www.facebook.com/jotoextremepr/> <https://www.instagram.com/jotopr/> <https://www.linkedin.com/company/joto-pr> <https://twitter.com/jotopr>

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