When done right, PR pervades every aspect of where your target audience resides. It reduces friction, and the typical reflexive response companies face when consumers don’t know or trust you.
But how do you know if your PR strategy is effective? And how do you measure its ROI in a way that makes sense to management and your board?
We break down the entire public relations process to give you an inside view of how PR services improve your image, your brand and—most importantly—your bottom line.
With this FREE eBook, you will:
We’re tired of PR hype that doesn’t deliver real results. We measurably impact our customer's revenue, using a proven formula to calculate how much press you need to turn the tide of public opinion and become the well-known brand in your space - called Anti-PR®.
Our team comes from crisis management, where time is not a luxury. Our approach is rooted in math and science, so it’s hyper-focused on setting measurable goals and achieving results. That means you get real, quantifiable ROI for PR.
"JoTo PR has made sure the world knows about InfoBionic, and now we are telling the world that we are indeed the very best choice for remote cardiac monitoring."
Karen Jimenez,
Senior Director of Marketing, InfoBionic
"With JoTo PR’s Anti-PR Strategy, we’ve gotten media exposure that increased our website traffic by 266% in 8 months."
Heather Gonzalez,
Vice President of Global Communications &
Strategic Alliances of Technologent
"JoTo PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve. "
Cleveland Brown,
Founder & CEO Payscout, Inc.
Research & Plan
Get smart market research and a strategic communications plan for measurable ROI
Publicity & PR
The right media exposure to gain brand credibility & turn the tide of public opinion
Social Media
Obtain social proof by leveraging your publicity and PR to add third-party validation