The playbook for modern communicators who are done chasing mentions - and ready to build measurable influence.
Traditional PR isn’t broken. It’s just outdated.
Audiences no longer trust mass media the way they used to. Journalists are overwhelmed. Press releases are ignored. And brands are left wondering why they’re not seeing real traction.
That’s where Anti-PR comes in.
This bold new whitepaper explores how communications is evolving—and why the most strategic brands are shifting from coverage-chasing to credibility-building. If you want to own your narrative, drive trust, and align PR with business outcomes, this is your blueprint.
✅ The Real Differences Between Traditional PR and Anti-PR
See a clear, side-by-side comparison of how each approach works—and why Anti-PR wins in today’s fast-moving trust economy.
✅ The New KPIs That Actually Matter
Mentions and impressions aren’t enough. Discover how modern brands are tracking trust, engagement, and brand impact in ways that move markets.
✅ Real Brand Use Cases
Get inspired by companies who’ve traded tired press releases for strategic storytelling—and saw a measurable lift in visibility, credibility, and conversions.
🚀 Ready to lead, not echo?
Download the whitepaper now and get a future-focused comms strategy you can start applying today.
No fluff. No outdated tactics. Just bold insights and actionable strategy.
We're tired of watching brands try to grow with traditional the PR approach. Using a proven formula, we transform you into the most well-known brand in your space.
We're not your average PR agency. Our approach is rooted in math and science, delivering quantifiable ROI for your growth journey. Let's meet your goals together!
"JOTO PR has made sure the world knows about InfoBionic, and now we are telling the world that we are indeed the very best choice for remote cardiac monitoring."
Karen Jimenez,
Senior Director of Marketing, InfoBionic
"With JOTO PR’s Anti-PR Strategy, we’ve gotten media exposure that increased our website traffic by 266% in 8 months."
Heather Gonzalez,
Vice President of Global Communications and Strategic Alliances of Technologent
"JOTO PR really gets it. They matched our fast-paced, no-nonsense business approach and kept pace with us, helping Payscout to stay one step in front of our growth curve. "
Cleveland Brown, Founder & CEO Payscout, Inc.
Research & Plan
Get smart market research and a strategic communications plan for measurable ROI
Publicity & PR
The right media exposure to gain brand credibility & turn the tide of public opinion